October 4, 2016 in uncategorised


From this week’s lecture, the definition of creativity, innovation, and design have been introduced. According to the lecture, creativity is the generation of new ideas – either a new way of looking at existing problems or the discovery of new opportunities. Innovation is the exploitation of new ideas. Design is what links creativity and innovation – it shapes the ideas so they become practical and attractive propositions for users and customers. In summary, Creativity-(DESIGN)-Innovation


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