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SFMOMA identity

October 30, 2016 in uncategorised

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While prepping for Wednesday’s workshop I came across this in-depth explanation of the new SFMOMA logo and brand identity. I think the design is very successful, but even more interesting/relevant is the article explaining the process and inspiration—a really cool example of research and development in a professional context! The video at the beginning also has an animated section that reminds me of our gif-making the other week.

https://www.sfmoma.org/read/story-new-visual-identity/

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