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Design Thinking

November 1, 2016 in uncategorised

Design Thinking

“Design Thinking is a system that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business can convert into consumer value and market opportunity.” (Tim Brown, IDEO)

Kathryn’s lecture this week thoroughly explained about design thinking which I believe to be the fundamental concept for design management. At first, design management at different stages and levels are illustrated in a simple table below:

screen-shot-2017-01-07-at-19-03-22Design leadership could be achieved through successful design management at different levels of organisation while consistently communicating with designers’ ideas and concepts. Good design management should apply design thinking concept to different stages of design strategy, process, and implementation. Understanding the professional role of design in industry also helped me to better understand what I would have to be aware of as a future design manager.

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Kathryn Best

In Kathryn’s lecture, she implies that a design has form and function; it is the outcome of the process of designing. To design is to plan, to create or to device. It is a process, a practice, and a way of thinking. Importantly, desirability, feasibility, and viability must be considered at every stages of the design thinking process.

As Tim Brown from IDEO describes, design thinking is a human-centered approach to innovation that draws from the designers toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success. For me, design thinking is the ways to approach and solve problems through repetitive ideation, prototype, and evaluation process. A framework from D School Standford below illustrated the process and components of design thinking method:

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Through this week’s lecture I have learned that there is a valid reason why many of the biggest companies in our business world rely on design thinking as a tool for innovation and change. Whether we want it or not, our world is changing at uncontrollably fast speed. What considered to be contemporary and trendy today may not be suitable tomorrow as something new appear. The proven-to-be-working frameworks and paradigms in the past may not solve various emerging issues of our generation today. Due to this reason, the optimal way of finding solutions for problems and dealing with changes is to be more openly innovative and flexible. Future design managers should be brave enough to fail and learn from the mistakes while taking creative and iterative approaches rather than depending on analysis of theories and equations. Welcome to the new generation.

[FUN|DMC]

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